toronto pearson international airport - transit campaign (toronto, on) // brand identity
the project: brand identity + multi-platform campaign lead by toronto pearson international airport to gather government and public support for
a major transit hub to be built at the airport. The campaign was already in market for several months but was in need of a fresh design
direction and messaging refinement. It needed to look and feel like a friendly, airport-lead campaign with wide appeal.
my role: design director
to do: establish design direction, develop a library of customized universal iconography-based illustrations using the airport’s brand
palette + art direct all executions of the campaign across multiple platform targeting airport employees, passenger and public facing
communications throughout the gta.